Privacy Policy

Privacy Policy

Last updated: 10 July 2026

This Privacy Policy applies to all services provided by Bellthorne, which can be contacted via info@bellthorne.uk. We respect the privacy of our customers and treat the personal information you provide to us confidentially and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Personal Information We Collect

We collect personal information that you provide when placing an order, creating an account or contacting our customer service team, including:

  • Full name

  • Delivery and billing address

  • Email address

  • Telephone number

  • Payment details (processed by our payment providers and not stored on our servers)

  • IP address and device/browser information

  • Order and transaction history

  • Information about your activities and behaviour on our website (through cookies)

2. Purpose of Processing

We process your personal information for the following purposes:

  • Processing, dispatching and invoicing your orders.

  • Providing customer service and support.

  • Sending order updates, tracking information and other relevant information.

  • Improving our services, website and product range.

  • Preventing and detecting fraud and misuse.

  • Sending marketing communications, but only where you have given your consent.

3. Legal Basis for Processing

We process your personal information on the basis of the performance of our contract with you (your order), your consent (for example, for marketing), compliance with legal obligations (such as tax administration) and our legitimate interests (such as fraud prevention and improving our services).

4. Sharing Your Information with Third Parties

Your personal information is shared with third parties only where necessary to provide our services, including:

  • Our payment providers: Shop Pay, Visa, Mastercard, American Express, Maestro, Apple Pay and Google Pay.

  • Our shipping and delivery partner: Royal Mail.

  • Our supplier(s) for the processing and fulfilment of your order.

  • Providers of analytics and marketing services (where applicable and subject to your cookie preferences).

Where required, we have entered into appropriate data processing agreements with these parties. We never sell your personal information to third parties.

As some of our orders are shipped directly from a supplier located outside the UK (China), your personal information may be transferred outside the UK. In such cases, we ensure that appropriate safeguards are in place.

5. Data Retention

We do not retain your personal information for longer than necessary for the purposes for which it was collected, or for as long as required by law (such as statutory tax record retention requirements).

6. Cookies

Our website uses cookies to improve functionality, analyse visitor behaviour and support marketing activities. Please refer to our separate Cookie Policy for further information. You can change your preferences at any time through the cookie banner or your browser settings.

7. Security

We take appropriate technical and organisational measures to protect your personal information against loss, misuse and unauthorised access. All payments are processed through a secure SSL connection.

8. Your Rights

You have the right to access, correct, erase or restrict the processing of your personal information. You also have the right to object to the processing of your personal information, withdraw your consent and request data portability.

To exercise any of these rights, please contact us at info@bellthorne.uk.

You also have the right to lodge a complaint with the relevant supervisory authority in the United Kingdom, such as the Information Commissioner's Office (ICO).

9. Contact

Bellthorne
Email: info@bellthorne.uk